Susan Z. answered 06/10/22
PhD Candidate in History of Religions; cultural studies & ethnography
What is often called New Age tends to include mainly people who identify as ‘spiritual but not religious.’ For many of them, the idea of seeking ‘ancient wisdom’ (including native religions) to address contemporary individual (or sometimes societal) problems, or to fulfill yearnings for something ‘more,’ is seen as a way of countering the negative effects of modernity (consumerism, insufficient concern for the environment, etc). It is not necessarily a reflection on the people who take part in New Age practices that, on the macro-scale, many of the practices (and the workshops, retreats, and ritual implements, etc.) have ironically become hyper-commodified and branded.