Andy C. answered 10/04/18
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In the winter, the coats are in higher demand.
Businesses take advantage of this by raising the prices.
However, a PRICE INCREASE also causes a DECREASE
in the demand which in turn will result in lower prices.
Merchandise sitting on the shelf will get marked down.
Strawberry season is also in the winter, not the summer.
The demand for strawberries increases in late winter and
early spring, not the summer. The price will sharply increase
and the fall to equilibrium price.