You know that there are 3 feet in in 1 yard. To go from square feet to square yards, multiply the number of square feet by the conversion factor of (1 yd/3 ft), keeping in mind that the conversion factor is squared.
So write, (ft2) (1 yd/3 ft)2. The units of ft2 in the numerator and denominator cancel out, leaving units of yd2.
Looking at just the numbers in the conversion factor, you multiplied ft2 by (1/3)2.