Anonymous A. answered 09/09/22
Enthusiastic American history, government, and politics tutor!
- Texas is an expensive campaign state because of a multitude of reasons but the factor we can branch from and discuss sub-factors is the number of expensive media markets. (Also, I believe the question means "running in Texas state-wide" but I digress.) These sub-factors include Texas' immense geography, large population, diversity in languages spoken (Vietnamese is the the most common spoken language in TX), and the importance of the office and the specific elections are on the ballot. A year where there is a governor's race could result in more money spent statewide than a year when there is not a high profile statewide office up for grabs. Although there was a gubernatorial election in 2018, the statewide election where eyes fixed was on the Senate race between Beto O'Rourke and Ted Cruz. That was the most expensive Senate campaign in Texas history and was for a time in the top 5 or so most expensive Congressional campaigns for until the 2020 elections.
- First, voting is optional. While some countries require their eligible voters to cast a ballot, Americans are not. Second, while early voting in Texas gets a good chunk of voters, there are still many folks who choose to vote on election day. And since this is not a holiday or workers would have to take time off, that also serves a barrier or inhibitor to the ballot box. Third, states with one-party control can find some voters feel disenfranchised, if not functionally disenfranchised (though I am not saying TX de jure creates nefarious barriers to the ballot box). This gives off a hopeless feeling and voters won't go to the polls if they feel their effort is futile, perhaps that contributes to politicians creating language of catastrophe. Fourth, time and place. The ability to physically get to the ballot box and spend the time voting is a barrier. Though partly connected to the second point, this one is a bit different. During COVID-19, voting fundamentally changed with en masse mail-in voting and drop-off ballots. That flexibility could have a bearing on turnout.
- I won't comment on issues you should run on- that's a fun exercise! I will say that as for communicating with voters, social media is quite effective. However, door-to-door and meeting voters in person remains one of the most powerful tools. Few communication tools can beat the impact of person-to-person interactions.