🍔 Managing non-liquid capital at McDonald's involves key assets that keep the business running smoothly. 🏢 Real estate includes owned or leased restaurant spaces that need maintenance and strategic site selection. 🔧 Kitchen equipment like grills, fryers, and ice cream machines require regular upkeep to ensure smooth operations. 🪑 Furniture and fixtures, such as tables, chairs, and decor, must align with the brand's standards. 📦 Non-perishable inventory like packaging and cleaning supplies ensures day-to-day readiness. 💻 Technology assets, including POS systems and digital infrastructure, keep operations efficient. ™️ Protecting trademarks, logos, and proprietary recipes ensures brand consistency, while 🛠️ leasehold improvements like drive-thru upgrades enhance customer experience. Managing these assets is key to McDonald’s success!
