If it were an equation, the two solutions are a=7 and a=11.
That is, the function is zero when a=7 and a=11.
So there are three parts of the number line than need investigated:
a<7 , 7 < a < 11, and a>11
or
(-infinity, 7) (7,11) and (11, infinity)
For the first part, (infinity, 7) we choose a sample test point for a, like a=0.
(0-7)(0-11) = (-7)(-11) = 77 which is positive, so this part of the number line
is in the solution.
For the second part (7,11) we choose another sample test point for a, like a=10.
(10-7)(10-11) = (3)(-1) = -3 < 0, so this part of the number line is NOT included
in the solution.
Finally, for the third section, we choose again another sample point like a=15.
(15-7)(15-11) = 8*7 = 56 > 0, which is positive, so the third section is part of
the solution.
The solution set is therefore (-infinity, 7) U (11,infinity)