Since the zeros are -1 and 3, the points (-1,0) and (3,0) are on the graph.
By the symmetry of a parabola, the x-coordinate of the vertex is 1.
Since the range is (-∞,4], we are looking for a parabola opening downward with vertex (1,4).
Equation has the form y = a(x-1)2 + 4
Since the point (3,0) lies on the graph, 0 = a(3-1)2 + 4
4a = -4 a = -1
Equation: y = -1(x-1)2 + 4
y = -(x2 - 2x + 1) + 4
y = -x2 + 2x + 3