Michael J. answered 12/21/16
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Effective High School STEM Tutor & CUNY Math Peer Leader
In terms of conservation of energy, Kirchhoff's voltage law (KVL) is the sum of all the voltages equal to zero.
∑V = 0
voltage of battery + voltage of one lamp + voltage of 2nd lamp = 0
This is similar to what Arturo mentioned to you.
You should know that the negative and positive signs are determined by the battery terminals. If the electron enters through the positive terminal of the voltage, then positive sign. Otherwise, negative sign.