1) Paul and his shoes.
Set this up as a proportion
10 15
---- = ----
780 x
Cross multiply and solve for x
10x = 11700
x = 1170
He'll pay $1,170 for 15 pairs of shoes.
2) Zancas and the cookies
We can do the same thing here.
1 12
----- = ------
1.75 x
Cross multiply
x = 21
Zancas will need 21 cups of flour.