Norbert W. answered 10/20/16
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Let v represent the percentage of voters for the incumbent.
The difference between this v and 40% represents the margin of error and the margin of error is ±3.
Then |v - 40| = |±3| = 3.
To solve for the percentage, this represents two equations, one for error 3 and one for error -3.
For the error 3, v - 40 = 3 and v = 43 or 43%
For the error -3, v - 40 = -3 and v = 37 or 37%
The incumbent is expected to win between 37% and 43% of the voters