Arturo O. answered 06/01/16
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The elevator must be accelerating upward, which increase the normal force that the scale exerts on his body. If he was not accelerating up, the normal force of the scale would just equal 750 N.
In this problem, the balance of forces is:
W' = W + ma,
where W' is the measured weight during acceleration, W = mg is his "rest" weight, and a = acceleration
m = W/g
W' = W + (W/g)*a
a = (W' - W) * (g/W) = (780-750)*(9.8/750) m/s^2 = 0.392 m/s^2
So the elevator is accelerating up at a rate of 0.392 m/s^2.