Let's look at what happens if you do it incorrectly. 50kW (0.28) = 14kW so you try upping your production to 64kW x 0.72 = 46.08kW which is not enough. You have actually fallen short by 14kW x 0.72. The extra 14kW are subject to the same efficiency of 0.72.
You are looking for (x kW )(0.72) = 50kW
x kW = 50kW/(0.72)