Mark M. answered 10/18/15
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Retired math prof. Very extensive Precalculus tutoring experience.
[f(x+h) - f(x)]/h = [5(x+h)2+7(x+h)-4 - (5x2+7x-4)]/h
= [5(x2+2xh+h2)+7x+7h-4-5x2-7x+4]/h
= [5x2+10xh+5h2+7x+7h-4-5x2-7x+4]/h
= [10xh+5h2+7h]/h
= h(10x+5h+7)/h = 10x + 5h + 7