Your goals are usually tied to wants, needs, desires, and aspirations. How does a rhetor or writer target an audience to effect a change in attitude or persuade someone to act. The first step is to understand an audience's wants, needs, desires, and aspirations. The key is to focus on demographics: age, culture, ethnicity, race, gender, politics, religion, sexual orientation, education, and aesthetic sense, and mores, values, and morality. The personal values of a culture, subgroup, traditional rituals shape the viewpoints and perspectives of the group. By understanding what motivational targets to activate, the rhetor or writer must focus on the triggers that exist. Avoid taboos, learn cultural faux pas or the "foot in the mouth" insensitivity, racist meme, or unkind actions, and do not form stereotypes.
