It can help to visualize a problem like this. Since we're talking about the length of a vine, a good visual would be a number line.
Start with a number line ending at 20 cm, which is the current length of the vine. Then jump back on the number line 3 cm segments for each prior week. Since we jump back two 3cm segments, we land on 14.
This is visualizing the action of subtracting those segments on the number line.