Design of experiment to test customer perception.

Question

A pet supply company is trying to determine whether kittens could be subtly tinted to improve their customer satisfaction. That is, if the kittens were dyed very slightly bluish, or reddish, would customers prefer them to untinted kittens? Design an experiment, using uniform-patterned (or at any rate, randomly chosen) kittens to test whether 1) customers prefer a slightly tinted kitten to an uncolored one, 2) which color and level or tinting is most effective, and 3) can this be done such that customers are unaware that the kittens have been tinted?

State all the variables in your test plan, the number of kittens to be marketed, and the criteria for rejecting the null hypothesis.

Lastly, assert whether this experiment is ethical, or unethical. Use reasoned arguments, including consideration of opposite views, and data from practices in the real world to support your assertion.

Answer 1

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