Asked • 06/25/19

What technical/objective qualities do good logos have?

What objective (that is, not aesthetic) qualities should (almost) every logo have, that should you take into account when designing a logo or ask for when hiring someone to create a logo for you and why?For example, a logo has to look good in black and white and not only in full color because even if you design the logo for a web site it's very likely you will need to print a B&W document with the logo sometime in the future.

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