Pool is 40(30) = 1200 ft2
Pool and border is (x + 40)(x + 30) = x2 + 70x + 1200 ft2
x2 + 70x + 1200 - 296 = 1200
x2 + 70x - 296 = 0
(x + 74)(x - 4) = 0
x + 74 = 0
x = -74
Since we don't measure in negative numbers, we disregard this solution.
x - 4 = 0
x = 4