Michael J. answered 01/13/16
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Applying SImple Math to Everyday Life Activities
Conjugates have the plus/minus signs. Recall the solution when using the quadratic formula to solve a quadratic equation.
For this one, we use the fact that i2=-1
First, work the first part of the proof.
(a + bi)(c + di) = ac + adi + bci + bdi2
= (ac - bd) + (ad + bc)i
This is the product of the numbers. Now take the conjugate of this product.
(ac - bd) - (ad + bc)i
Now, we work the second part of the proof. Take the product of the conjugates.
(a - bi)(c - di) = ac - adi - bci + bdi2
= (ac - bd) - (ad + bc)i
The two bolded results from both parts are the same.