Jeff Bezos transformed the supply chain (author-publisher-warehouse-bookstore) for books (now, other items, too) by creating Amazon.com. I remember phoning a special order to a publisher (circa 1972) and receiving the book in the mail two weeks later. Now, with an Amazon Prime membership, I get a paper book in two days and an e-book within one minute (note: the Internet and FedEx are also part of this transformation. Amazon now has delivery by drone! My favorite Bezos quote: “If you want to be inventive, you have to be willing to fail” (note: many of the dot-com of the 90's companies did fail).
Michael Dell took the warehouse/store out of the computer supply chain and established a “made-to-order” process that allows a customer to configure their desired online and receive it (with system units, keyboards and monitors manufactured in different locations) within a couple days.
Because the computer industry is filled with transformational leaders (e.g., Steve Jobs, Bill Gates, …), such names are household words and their followers are “cult-like.”
Coaches of athletic teams provide one example of transactional leadership. These leaders motivate their followers by promoting the reward of winning the game. They instill such a high level of commitment that their followers are willing to risk pain and injury to obtain the results that the leader is asking for. WVU (my alma matter) has the third-winningest active basketball coach (Bob Huggins). Players and fans rally around “winners.”
Some people work best when they are under a person with a charismatic leadership style that really fires them up. People follow others that they personally admire. Ever hear of Princes Diana? Or Walt Disney? Or Adolf Hitler? Or Mother Teresa? Or Carrie Underwood? …
p.s., Look for manufactures to get product endorsements from such well-recognized people.