An average rate of change is ((x2) - f(x1)) / (x2-x1)
The instantaneous derivative is the limit as h goes to 0 of (f(x+h)-f(x))/h
You can think of the average rate of change as the "secant" between two points on a curve.
As the two points get closer the secant approaches the tangent, or the "slope" of the curve at a point, the derivative.