The formula for expected value is:
E(x) = n•P(x)
n P(x) E(x)
$2. .37 $0.74 (win is positive)
-$1. .63 -$0.63 (lose is negative)
-----------------------------
E(x)=$0.74+(-$0.63) = $0.11
That means you are expected to with 11 cents in one single flip.
Remember you already have a starting balance of $10 in your account.
Let y be the number of flips:
10+0.11y = 30
0.11y = 20
y ≈ 182 flips