Mark M. answered 01/21/20
Retired math prof. Calc 1, 2 and AP Calculus tutoring experience.
Since u = x+y and v = x-y, u+v = 2x. So, x = (u+v)/2.
y = u - x = u - (u+v)/2 = (u - v)/2
So, 3x2 + 4xy + 3y2 = 3[(u+v)/2}2 + 4[(u+v)/2]{(u-v)/2] + 3[(u-v)/2]2 =
(3/4)(u2 + 2uv + v2) + u2 - v2 + (3/4)(u2 - 2uv + v2) =
(5/2)u2 + (1/2)v2