I have to write samples of ad copy for print, video, and radio. I'm a total newbie. What's the first step?

Question

Know your market! It's the Golden Rule of advertising. What are you asking people to buy, or believe? What are you passionate about? With a good coach you can learn to read your your market and craft your ads to match. You'll want coaching from someone who has written and produced ads in the real world. You can learn to write ads! It's a learned skill and takes practice. The more you write the better you'll get.

Answer 1

Choose your text carefully. Avoid prepositions and use adjectives that are specific. Make sure that the vocabulary is no higher than 7th Grade. Avoid negative words (no, not) and use imagery, simile, and metaphor to get your message across. Most ads are 10-15 seconds. Make every moment count.