OK, here's my way of doing this.
ax2 + bx + c = 0
ax2 + bx = -c
Take half of b, square it, and add it to both sides.
ax2 + bx + (b/2)2 = c + (b/2)2
Then, that half of b goes into your squared binomial. Take the square root of both sides.
a2 + 2a - 3
a2 + 2a = 3
a2 + 2a + 1 = 3 + 1
(a + 1)2 = 4
a + 1 = 2
a = 1