Doug C. answered 12/18/15
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Let x = the length of a side that is perpendicular to the river (there will be two of them)
That means the side parallel to the river will have a length represented by 200 - 2x.
Now we can write the area as a function of x.
A = x(200 - 2x) = 200x - 2x2
So A' = 200 - 4x
Setting that equal to zero results in x = 50. So the parallel side is 100.
Therefore the area is 1500 sq ft.
For completeness we should show that this is indeed a maximum using either the first or 2nd derivative test.