A marketing research firm completed a study assessing people’s willingness to purchase a wrist band calorie tracker on a scale from 1 (very unlikely to buy) to 7 (very likely to buy). The research firm wanted to see how women’s willingness to purchase differs from men. Seven women rated their likelihood of purchasing the new wrist band calorie tracker. The data are shown below. Based on this data, are women more likely to buy the wrist band than men? Men had a mean score of 3.5. Use alpha = .01. WSU (Standard Deviation = 1.25): 6 7 4 7 4 5 5
