Let's be honest. Great marketing ideas don’t start with “What should I post?”
They start with clarity. The first step I walk students through is defining three things:
- your specific audience,
- the problem you solve for them, and
- the action you want them to take (buy, sign up, follow, etc.)
From there, we turn this into concrete ideas by building a simple content framework, for example:
- “Problem → Insight → Solution” posts (educating your audience)
- Customer stories/testimonials (social proof)
- Behind-the-scenes and founder stories (brand personality)
- Offers and calls-to-action (driving sales or signups)
We then map these ideas into a basic marketing plan: which channels to use (IG, TikTok, email, website), how often to post, and how to measure and analyze what’s working so you’re not just guessing. As a Senior Brand Marketing Strategist, I’ve helped brands from startups to global companies grow in a structured, step-by-step way. If you’d like, I can work with you 1-on-1 to brainstorm fresh ideas and turn them into a practical, easy-to-follow marketing plan.