Anthony B. answered 03/08/23
"Expert in Marketing Strategy and Campaign Management"
Yes, that is correct. Integrated marketing is a marketing strategy that combines various marketing channels and tactics to deliver a unified and seamless customer experience. One of the tactics that can be used in integrated marketing is holding customer events to connect with customers, build relationships, generate brand awareness, and build a community around the brand. These events can take different forms such as seminars, meet and greets, product launches, conferences, and webinars among others.