Flowers have a number of shops each of which serves a specific area what type of market segmentation base are they using

Answer 1

The type of market segmentation being used in this scenario is geographic. This is a great targeting strategy because it allows an advertiser to be ultra-specific. For example, this flower shop can make sure that people in certain zip codes will see their ads. Within this category of geographic targeting, it is possible for every flower shop location to be seen by people who are within the desired areas.

For instance, the flower shop can place an ad in front of employees who work at the local hospital or those who spend money at nearby restaurants as well as retail stores by targeting the locations of businesses where consumers are likely to visit. 

So obviously, this type of campaign would be created to consider more than just geographic segmentation, but also demographics as well. When combining the geographic with other segmentation varieties in an advertisement, the flower shop can make sure that the people who use the local boxing gym will see beautiful advertisements within 72 hours of Mother's Day. There is a very high likelihood that those same consumers will want to buy flowers for their mothers and spouses. 

In addition, the flower shop owner can incorporate retargeting to maximize the cost of geographic advertising. They can do this by making sure that flower advertisements can be seen by the same local consumers as they continue to browse the internet and visit social media.

Now, remember, this is all possible through both mobile and desktop advertising. With mobile devices, the location feature of consumer phones and tablets should be turned on so they can see advertisements and search results that are within a range of their physical location. However, it is perfectly fine that all phones have the option to turn off location indicators. 

It's not a problem because there are still millions of consumers who will see local advertisements on their phones and in this scenario, the flower shop should get plenty of sales from multiple store locations.

A note to advertisers and affiliates: 

Given the lucrative potential for success using geographic targeting, one way to optimize a campaign is to continuously split-test display ads, video ads, and landing pages.