Media Comparison Project

Question

Using the information from the presentation, write a brief description for each of the various types of media you would use to reach and achieve maxim impact on the following target audiences:

Children between the ages of 2 and 8e

Married women between the ages of 20 and 40

Married men between the ages of 55 and 80

College students between the ages of 19 and 22

School-age children between the ages of 10 and 17

Single men between the ages of 15 and 18

Single women between the ages of 18 and 25

Answer 1

For children between the ages of 2 and 8, television advertising and commercials would be the most effective way to reach and achieve the maxim impact on the target audience. Television is a very visual and engaging medium that can easily capture and hold a child's attention. It is also a very persuasive medium that can be used to influence a child's purchasing decisions and persuade them to ask their parents for certain products.

For married women between the ages of 20 and 40, magazine and online advertisements would be the most effective way to reach and achieve the maxim impact on the target audience. Magazine ads are very engaging and can be very personal since they are often targeted to specific demographics. Online ads are also very personal and can be tailored to fit the interests of the individual woman. They are also very interactive, which can help to engage the viewer and keep their attention.

For married men between the ages of 55 and 80, radio advertising and commercials would be the most effective way to reach and achieve the maxim impact on the target audience. Radio is a very personal medium that can be very effective at capturing and holding a person's attention. It is also a very persuasive medium that can be used to influence a person's purchasing decisions and persuade them to ask their spouses for certain products.

For college students between the ages of 19 and 22, social media advertising and commercials would be the most effective way to reach and achieve the maxim impact on the target audience. Social media platforms are incredibly popular and are used by a majority of college students. These platforms are also very personal, which allows advertisers to target specific individuals. Additionally, social media platforms are very interactive, which can help to engage the viewer and keep their attention.

For school-age children between the ages of 10 and 17, school visits and advertisements would be the most effective way to reach and achieve the maxim impact on the target audience. School visits are a very personal way to reach children and can be very effective at capturing and holding their attention. Additionally, school visits provide a captive audience, which allows for advertisers to reach a large number of children at once. School advertisements are also very effective at reaching children, as they are often seen and read by a majority.