i need help with the development of OKRs for marketing and the team cascade

Question

I need help with framing my marketing OKRs and the cascade from the team

Answer 1

Objective and Key Results (OKRs) are used to define, track, and measure success of a project, plan, campaign, person, a team or department, and even an organization.

Let's tackle 'team cascade'.

I refer to this as a waterfall or top-down approach, in which information for direction flows from the top of the business or executive leadership down to lower levels of the organization and employees to adopt.

OKRs are valuable as a tool to prioritize the business's initiatives and define the desired outcomes from those goals.

According to research from Businessmap, when teams set their own OKRs or goals (meaning they have significant input in creating them), the success rate, or percentage of goals achieved, tends to be between 60% and 70%; this means that a majority of self-set OKRs are considered partially or fully achieved. (2024)

I propose having individuals and teams creating their own OKRs and establishing productivity that align with the greater mission of the business. This personal and group involvement in the process with lead to better results in reaching the overall goal of the organization.

In summary, to achieve success, one must define success, and clearly communicate the desired destination. Thus, direction to that outcome differs across employee roles and departments.