So, if I multiply 0.56 times itself over and over, does the product get larger or smaller? Anything less than 1 shows decay.
The growth decay factor is 0.56. This means that after each period of time (a day, a year, a minute, etc), we are left with 56% of the previos time period. How do we get there?
100 - 56 = 44, so the growth decay rate is 44%.
Hope this helps!