Remember that zeroes are where our graph crosses the x-axis, and thus y = 0. For y to equal zero, one factor has to equal zero.
For y to equal 0 when x = -2, x + 2 = 0
x + 2 = 0
x = -2
(x + 2)(x - 1)(x - 3) = 0
(x2 + x - 2)(x - 3) = 0
x3 - 3x2 + x2 - 3x - 2x + 6 = 0
x3 - 2x2 - 5x + 6