Marketing Strategy for Hypochlorous Acid

Question

I am currently working on a marketing research for Hypochlorous Acid and would like to know what will be a good actionable Facebook advertising plan, target audience, market opportunity to succeed in this field.

Your help will greatly be appreciated. Thanks

Answer 1

Hi Matt! Here is a helpful guide that is used in creative briefs to determine target audience ...

Demographics: age, gender, marital status, race, family situation, household income, occupation & education

Lifestyle: affluent leisure activities (i.e. travel, cooking, arts, charities, investments, etc.), community & civic activities, entertainment, high-tech purchases, hobbies, self-improvement activities, sporting activities

Behavioral: Past or new, potential experiences with product category and/or specific products.

Psychological: Beliefs & attitudes toward product category, advertisers within category and/or specific products.

People who are interested in hypochlorous acid are generally interested in health & wellness and alternative medicine. When setting up a Facebook campaign, you may want to look at what other health & wellness pages (whether they be products, services or personalities) your audience follows on Facebook and target ads towards them. You could also narrow that field even further by choosing age range, gender, location, etc.