What are the factors to consider when using sales promotion technique?

Answer 1

The 6 factors that affect a sales promotion program:

1. What is the objective? (short-term sales?)
2. Target audience (need solid demographics)
3. Meaningful and relevant incentive for customer to act NOW!
4. Planing and timing/seasonality of sale promotion is critical (Can't sell snow shovels in summer!)
5. Pre-test idea on small pilot or A.B spit in market similar to target.
6. Implement strategy with adequate lead-times and back up plan, if things go south.
7. Evaluate results...did it meet objectives? Will it work again?

Dr. John G.