Nicole S. answered • 03/11/20
Degree in Communications & Marketing with 7+ Years of Experience
Some of the biggest challenges of marketing research today is cost, sample size, lack of training, and bias. Humans have a tendency to behave artificially when they know that they are being observed. Thus, the results are not always accurate. In addition, the research is often conducted in an open marketplace so there can be numerous variables acting on the research settings. The results should only be used as a guideline.
I used to conduct marketing research for an international beef company. The data collected was helpful on exposing needs/ values/ consumer insight; however, we always took the results as just one piece to a bigger picture. What a consumer says they will buy does not equal they will actual buy it.
