Gregg M. answered • 09/06/19
Advertising Marketing and Adobe tutoring.
30 years ago, I was still using wax paste ups catalogs were put together with quark express not adobe pagemaker and photo books were where you got photography not 'digital libraries' .
30 years ago I had teachers saying it would be too expensive to put computers in ad agencies.
30 years ago art director and illustrator were degrees. I'm a degreed AD.
Honestly, the chief difference is that back then the art department didn't pay people to sit at home and do their work, their was a more functional 'team' environment and less team building. You built the team by creating a cohesive creative work force, that had specific jobs, titles, and roles. The reason you have less specialized jobs, is because the ad agencies went and homogenized the titles and brought in 'team building' to pump creativity like teams of old might have done it. Part of being creative is having the ability to have fun, I think they've taken that to the 'pampering' employee level. Now you can have a marketing - client manager - who is the art director / project manager all in one person. However I don't think this has increased the creativity of the advertising world. Technology is as much responsible for 'new creativity' and the people doing the job.
