Gregg M. answered • 08/13/19
Advertising Marketing and Adobe tutoring.
Track returns more than ever.
Focus your advertising on specific social media. That means you review currently where you're getting the most interactivity between you and your customers, see what they are saying. If it's positive it's in the running as one of the social sites to keep up, if it's negative, lose it.
You're goal is to create multiple social interaction opportunities that funnel you a sale. If they aren't doing that what are they doing for you? Do you need to adjust the over all functionality, cut back and or add features.
Currently I've not had a single client contact me through the website - it's all social media and by phone. So I am considering losing the 'paid add on calendar/sign up' functionality to save the money for other things on my personnel website currently, for example.
Time money and return.
How much time do you have to spend on social media? Daily . weekly. less?
How much money do you want to put into social media advertising and traditional marketing. Are the budgets split or is one still receiving more than the other? Is this still justified?
Return. What one of these three things are the goals of your return need? New business, exposure, reinforcing the brand, being local and or community outreach?
You can spend way to much money online without seeing the return you were hoping for. An ad agency will say you need to be everywhere. No you need to maximize the return of where you're at. You need to be able to manage where you're at on a regular basis to create content and to update on time at regular intervals to create trust and deliver like a pro.
Sales funnels are just that, they bring you business. Your social media are all sales funnels or they should be. Make sure you have your phone number everywhere. Use ONE email for online sales funnels/social media. You want them to be able to reach you, and know where the lead is coming from easily.
Hope that helps
- Questions are always free
Gregg
