Zachary C. answered 07/10/19
Startup Veteran and Product Marketer Here to Help!
Digital marketing uses different digital mediums to advertise or promote a product or service. It's a broad field that includes marketing via the internet, mobile phones, electronic displays, and any other digital medium. Whether you're marketing via a search engine, social media, email, etc., it's important to understand how individuals interact with the specific medium in order to craft the most effective delivery strategy.