Kyle H. answered • 10/25/19
Tutor
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PhD in Marketing and 4 years of business school teaching experience.
Drip marketing is taking a customer that you have in your database and sending them a cadence of communications, typically via email. These communications can be spaced out based on the desired frequency of the company or the anticipated demand of the product or service.
AIDA is a marketing acronym. It stands for: Awareness, Interest, Desire and Action. This is typically referred to as a guiding principle in marketing, meaning if any of these pieces are missing the product or service will not sell.
