Joseph B. answered 07/10/19
Business Development; Sales; Marketing Strategy
Many different leads need digital marketing services and many of them don't even know it.
A good way to attack this lead generation exercise is to focus on certain industries since you'll be more effective if you understand their business models and can adjust your strategy accordingly. You also have to understand their needs specific to their businesses, so you have to focus. Perform market segmentation to focus on certain companies of certain capabilities and revenue sizes that may not have the resources that you can provide and assist them.