What are the basic technical requirements for doing email campaigns?

Answer 1

It's pretty simple to get started with doing email campaigns. All you need is internet access and an email program like Outlook or Gmail. Of course, doing it this way is very labor intensive as you will have to input addresses manually or paste them in from another resource like a database. For more structured and automated campaign, you will want to turn to an email marketing solution like MailChimp or Constant Contact. These solutions allow you to create emails from already created templates, manage databases, schedule sending, manage unsubscribes and invalid email addresses, and track performance. Some of these solutions, such as MailChimp, are free to use up to a certain level of activity.

Hope this helps!