
Ted D. answered 07/02/19
Adjunct Instructor of Chemistry at Pasadena City College
What it comes down to is the initial nucheophilic attack on the aromatic ring. Bromine has an electronegativity only slightly larger than carbon (2.96 vs. 2.66 respectively). Thus, there is very little partial positive charge on the electrophilic carbon.
Fluorine, on the other hand, is significantly more electronegative than carbon (3.98 vs. 2.66 respectively). The result is that there is a much larger partial positive charge on the substituted carbon due to the significantly more polar C-F bond.
We can safely assume that elimination from the Meisenheimer complex is quite fast in both cases, so the rate determining step must be the initial nucleophilic attack. Electron rich nucleophiles (hydroxide, for example) will react more quickly with the more electropositive carbon (the fluorinated one). Therefore, the more favorable the initial attack, the faster the reaction. Taken together, we can now understand how aryl fluorides react more quickly in SnAr reactions compared to aryl bromides.