What are the options available to grow website traffic on a shoe-string budget?

Answer 1

One of the least expensive ways to reach a highly targeted but broad audience is through guest appearances on podcasts. I have two podcasts myself and I promote them across multiple channels as audio visualizers on Instagram, Stories, LinkedIn, and Facebook as well as video on YouTube, Facebook, and other channels. You're on the podcast for 15 - 60 minutes and have the floor while you expound on your story, how and why you started your brand, and where people can find you and your products. BOOM. Free traffic to your site.

Each podcast has a show notes page from their podcast's host site and their website and this "link juice" elevates and strengthens your SEO. You then have raise your authority online and your SEO ranking with each podcast you're on that links to your website.

You can leverage your appearance even further by repurposing your podcast appearance by creating pull quotes from a transcript, short promo videos, blog posts, slide shares, infographics, downloadable freebies from the value you created on the website. Podcast listeners are among the most loyal, educated, and highest earning. Their income is generally high - 45% are more likely to have $250K and above annual income (Neilsen 2019). So they have spending power and they tend to listen to podcasts all the way to the end. And 69% agreed that podcast ads (product mentions) made them aware of new products and services.