What is the purpose of mass E-Mail marketing campaigns do key people in organizations still open them?

Answer 1

Hello. As a soon-to-retire owner in a 1400 person architecture firm, I have been responsible for sending mass emails, as well as receiving a multitude of them. There are several tricks that are useful. The truth is that, unless your email is very carefully targeted, most of them will end up in the "deleted" folder. (DON'T buy email "lists". They're frequently packed with email addresses that bounce, or are rejected) There are a couple things I've always done in outbound email marketing, and find that it also is effective for me on incoming emails as well. First, make the subject line a very enticing "hook" to open the email. Active words like "sharing", "communicate", and intriguing adjectives like "bold", "creative" and such. The other thing is that, when the recipient opens the email, the message should be "above the fold" so it's entirely visible in their preview window in Outlook, and have just a few punchy words and an image that sticks in the mind. But in the end, you'll still only get a 10% to 20% open rate, and even lower click-through. But it's still worth the trouble, more to simply keep yourself at top of mind with clients and client prospects than to convey specific messages.