What are the key categories of nontraditional marketing?

Answer 1

The key categories of non traditional marketing include the following:

1. person marketing: in this type of marketing, the aim of the company would be to create a opinion that is favorable to the company from a famous celebrity or an authorizing figure.
2. place marketing: in this kind of marketing strategy, the company would try to increase the interest of the customer in a specific place such as a place of tourist attraction.
3. event marketing: in event marketing, company would try to adopt a strategy where they try to sporting & charity events in the market which they wish to target or in order to boost the company's brand name they go a head in sponsoring a sport event to attach their name for a cause.
4. organization marketing: in organization marketing, a government organization or a service organization would like to get the support of the company for their cause.
5. cause marketing: at times organizations may intervene themselves in order to bring attention to a specific social issue showing to the public that they are extending themselves for these purposes as well which is also a mode of marketing.