Do web designers use the standard IAB web advert sizes when adding banners?

Question

I was wondering if there are standard sizes which designers use when you want to reserve space for a web advert on their website design. I'm aware of these sizes given by IAB: http://en.wikipedia.org/wiki/Web_banner#Standard_sizes. Then there are also the Google Ad sizes: https://support.google.com/adsense/answer/6002621?hl=en. I want to know which sizes are most commonly used by Web Designers when reserving space.

Answer 1

Hi!

Since Google Ads and the Google Adsense programs are by far the largest advertising programs on the web, I would go with Google's sizes. Of note, Google now offers responsive ads for AdWords users and they automatically size the ads to fit the spaces. The top sizes recommended by Google for display banners are:

300 X 250 px

160 X 600 px

336 X 280 px

250 X 250 px

728 X 90 px

320 X 100 px (mobile)