How is an individual’s level of involvement in the customer buying process affected by the type of product he or she will purchase, and what are some examples?

Answer 1

The customer chose you to offer your product or service. The satisfaction of the customer is essential. Meeting their needs and hiring on their " yes exactly that is what I want" moment is when individual involvement takes place.

A good marketer would suede the moment with full strength and the moment you lower the safe guards on the costumer pocket then they will be spending more money. Here you can offer more products or services that goes with the initial product those customers want.