What are the responsibilities of the marketing team in a company?

Answer 1

Within a company, a marketing team is typically responsible for publishing public advertisements in an attempt to bring in new business for that company. An advertisement can be in the form of various distribution channels, such as websites, banners, videos, social media advertising, and search advertising (e.g. Google search ads). Successful marketing teams understand which distribution channels bring in the highest return on investment, and what markets to target (e.g. female skin care product company advertising to television channels that women typically watch).

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Eric